Millennials and Gen Zers are creating their own version of the American dream, redefining “success” and increasingly prioritizing entrepreneurship and multi-hyphenate life over traditional career paths. Discover wanted to empower young adults with balanced personal finance advice that felt relevant today.

I brought this vision to life on The Washington Post with “Seize the Daylight,” an actionable campaign delivering personal finance inspiration and education without the tired hustle culture tropes.

The flight coincided with Daylight Saving Time, so we launched with an attention-grabbing interactive homepage takeover that offered ideas for making the most out of the extra hour of daylight. We followed this optimistic launch moment with a rich-media profile series spotlighting Gen Z entrepreneurs who are making a living through their passions and illuminating multimedia service articles about tricky financial topics.